Newsletter No. 439

2 No. 439, 4.6.2014 每月的15号是《选择》月刊出版的日子,对于即 将发表的产品报告,香港市民总是十分好奇, 而传媒在当天也不愁没有话题。在频频出现于 各视频和报章的消费者委员会(消委会)新闻 发布会画面中,有数张中大人熟悉的面孔。 两 位在中文大学日理万机的要员──副校长 许敬文 教授和资讯科技服务处处长 梁光汉 先生──在全 港最具公信力的消费倡权组织身负重任,梁光汉是消委 会副主席,许教授是委员兼宣传及社区关系小组主席,与 他们紧密合作的总干事 黄凤娴 女士则是中大工商管理系 毕业生。 2006年,消委会邀请梁光汉任增选委员,就如何更新资 讯系统给意见。既与本行相关,他欣然答应,翌年1月获政 府委任为委员,2013年获委任为副主席。自言不爱消费, 对市场了解不深的他,抱着贡献所长,边做边学的心态服 务社群。 身为市场学讲座教授的许教授戏言不知道消委会为甚麽 会找上他,话虽如此,消费和市场学是息息相关的。他说 多位中大同仁都曾协助消委会的工作, 陈志辉 教授曾任主 席, 程伯中 副校长、已退休的 何淑贞 教授曾出任委员,校 友 陈黄穗 女士和 刘燕卿 女士都曾任该会总干事。 黄凤娴曾在租务、信用卡、资讯科技、电力、旅游等范畴工 作多年,强于聆听沟通,更擅长掌握营商者的思想模式。 在旅游发展局负责推广会议展览的五年多,也练就了在短 期内认识一个专业或行业如何运作的能力,为现职奠下 稳健基础。 三位中大人在消委会合作无间,黄凤娴形容关系是亦师 亦友,「许教授很亲切,总是毫无保留,快、精、准地给 我意见。他有工商管理经验,视野广濶,看问题很能聚 焦。Philip是资讯科技专家,也强于管理,人随和,不怕吃 亏,对怎样从科技发展入手促进会务很有见地。我从他俩 身上学到很多。」 千锤百炼发布会 许、梁二人除了出席每月两三次委员会和其他小组的定 期会议,每月的新闻发布会可说是工作亮点。会前一周左 右,产品报告送到发言人手上,他们必须赶紧细阅,并熟 习新闻稿和答问提要。许教授形容新闻稿是报告的浓缩 内容,「我们要再从中萃取精华,从广大市民关注的角度 预测记者的问题,融会贯通,灵活运用,就可应付差不多 所有提问了。」 产品测试牵涉科学和技术层面,外行人不易理解。做发 布会,须发掘三两重点,深入浅出,扼要表达,让记者向 读者发放。访问之前一天,梁光汉刚发布了宠物食粮的报 告,摘要讯息是香港出售的猫粮狗粮,部分含有毒素,长 期食用有机会引致不良反应。许教授说一般市民能掌握 这点已经足够,「养宠物的自会细看报告,现在没养的, 有朝一日有需要时,能记得有这个讯息,那发布会的目标 便算达到了。」 梁光汉坦言时间仓促令他颇为紧张,「准备工夫定要做 足,遇上化学名词,例如三聚氰胺及三聚氰酸是甚麽,对 人有甚麽影响,得多看些较深入的资料,加强信心。」黄凤 娴和他们并肩作战,她说两人面对传媒,每次都有进步, 初期带点拘谨,现在已收发自如了。 消费认知与心态 消委会每年接获投诉以万宗计,许教授对此看法正面。 「投诉多了未必表示香港多了奸商,而是反映出消费者更 许敬文教授 Prof. Hui King-man Michael 加认识自己的权益和投诉途径多了。」那麽滥用权益普遍 吗?消委会就只是站在消费者一面吗? 「香港市民对消费权益的认识位于国际前排,绝大部分都 是合理的消费者,」黄凤娴说,「消委会的标志是一个天 平,两端是消费者和营商环境。我们倡议保障消费者的政 策或条例时,态度持平,分析研究营商环境,也谘询持份者 意见。调解争议,会先看消费者的要求是否合理,营商者是 否有夸大失实之嫌,也会探究沟通是否出了问题。」 堕进消费陷阱最大的原因是甚麽?许教授理性分析:消费是 出于需要?还是因为可捡便宜?「便宜是最大的陷阱,有需 要的,不要坚持便宜。香港以至整个中国的文化都以便宜为 尚。这种心态衍生很多问题,导致欺骗。合理权益是要有付 出的,外国不问原因的退货制度,是消费者愿意付出合理价 钱造就的;买的不只是产品,还有随之而来的保障。」 服务学习相增长 梁光汉抱着贡献的心态出任公职,后来却发现是取多于 供。「消费是现实生活,买罐午餐肉、泡面、衣服、获取服 务,都是消费行为。在大学工作了数十年,吃饭也在校园, 接触的不是学生就是教师、同事,不问世事的话,可真是一 个象牙塔。参与消委会工作,有助我认识真正的民生。我见 识到匪夷所思的商家和消费者,观察到各种利益关系,学 到市场趋势、消费者法律保障等学问。我们在大学不时接 到各类谘询和投诉,在外头我遇到比大学更不合理更野蛮 的投诉文化,怎样处理,怎样说明能力底线,都是宝贵的学 习。」 按黄凤娴的说法,消委会是不断学习的公营机构。「我们必 须与消费者的需要和行为模式同步更新,更要走在前端, 投放资源研究消费模式、消费信心,认识新产品,留意各行 业营商手法的发展。」在消委会的三年工作计划里,包括几 项进取的目标,就是完成针对某些行业营商手法的研究; 开拓网上平台,向消费者提供资讯,并从他们身上取得消费 行为讯息;以及推广可持续消费的概念。 谈到本港消费者权益近年令人振奋的进展,三人不约而同 提到同在2012年通过的《商品说明(不良营商手法)(修 订)条例》、《一手住宅物业销售条例》和《竞争条例》。 这三条法例涵盖深广,或直接或间接为消费者提供保障, 亦为营商者缔造健康的发展和竞争空间。有关的宣传、教 育、执法指引和完善修订,都是消委会来年的重点工作。 CUHK Members Form Partnership in Consumer The 15th of every month is the day that Choice is published. Hong Kong citizens are eager to know the results of the product test that will be carried in this magazine of the Consumer Council. The media also expect to glean information from it for their stories. You can spot several familiar faces of CUHK members in news pictures or footage of the press conferences held by the council. 中大人消委会喜相逢 P rof. Hui King-man Michael , Pro-Vice-Chancellor, and Mr. Leung Kwong-hon Philip , Director of Information and Technology Services, are busy executives of the University, but they are also important members of this trusted advocacy organization that focuses on defending consumer rights. Mr. Leung is the vice-chairman of the Consumer Council, while Professor Hui is a member of the council and the chairman of its Publicity and Community Relations Committee. Its chief executive Ms. Wong Fung-han Gilly , who works closely with them, is a CUHK alumna majoring in business administration. Mr. Philip Leung was invited by the council to serve as a co-opted member in 2006 to advise on information system upgrading. He said he was happy to oblige as it called for his professional expertise. He was appointed by the government as a member of the council in January 2007, and as its vice-chairman in 2013. Mr. Leung said that he was not a spender himself and knew nothing about the marketplace. But he was willing to learn by doing and to serve the community. Prof. Michael Hui, Professor of Marketing, joked that he did not know why the Consumer Council would want him on board. But consumption and marketing are closely related. He said that many CUHK members had served the council. Prof. Chan Chi-fai Andrew was its chairman; Prof. Ching Pak-chung , Pro-Vice-Chancellor, and now retired Prof. Ho Suk-ching were its members; CUHK alumni Mrs. Chan Wong Shui Pamela and Ms. Lau Yin-hing Connie were its former chief executives. Ms. Gilly Wong has extensive experience in the fields of property rental, credit cards, information technology, electricity, and tourism. She is a good listener and is able to think in the position of traders. She had worked for five years in the Hong Kong Tourism Board to promote conventions and exhibitions. This experience has equipped her with the ability to know the ropes of a trade or a profession in a very short time, laying a solid foundation for her current position. These three CUHK members have good teamwork in the Consumer Council. Gilly Wong described the other two as mentors-cum-friends. ‘Professor Hui is very amiable. He always gives me prompt, precise and sound advice. He has rich experience in business management and a wide vision, and hits the nail on the head when analysing problems. Philip is an IT expert and an experienced administrator, an easygoing guy who is always willing to take on additional responsibilities. He’s provided us with valuable advice on how to facilitate the development of the council by adopting new technologies. I’ve learned a lot from both of them.’ Thorough Preparation for Press Conference In addition to the two or three council, committee or working group meetings, assuming the role of spokesperson at the monthly press conference is a core task of the two gentlemen. About a week before the conference, a product test report will be sent to the spokesperson, who has to study it, familiarize himself with the press release and the tips for answering questions in the Q&A session. Professor Hui described the press release as a summary of the product test report. ‘We have to extract some kernels from it and put ourselves in the public’s shoes to predict what journalists will ask. We can field any question if we can refine the essence to the right degree.’ Involving science and technology, product tests are something not easily comprehensible by a layman. So, the spokesperson has to get the gist, and explain the main points in simple terms for journalists to report to the general public. On the day before this interview took place, Mr. Philip Leung released a report on pet food. The 黄凤娴女士 Ms. Wong Fung-han Gilly 边注边读 Marginalia 人生是一场连续的消耗,而可用金钱量度的是最易觉察的消 耗。在香港,无论贫富,相信没有人能脱离消费。这样说来, 有四十年历史的消费者委员会可说与七百万港人息息相关。 在这个广受信赖的机构里,有不少孜孜不倦服务市民的中大 人,我们与其中三位谈谈他们的付出与得着。 进食是人类最频密的活动之一,食物可说是最大宗的消耗 品。我们吃甚麽、怎样吃,对食物的处理、态度,原来统统是 人类学的研究对象。《中大通讯》请来 张展鸿 教授为我们提 供「吃」的视角。 正由于吃也每天在校园频密发生,我们辟出「舌尖上的中大」 一栏,不为鼓吹刁钻奢华,而在于为暖我们口腹与心灵的食 物立此存照,记下校园生活的片断,也向花心思照顾我们饮 食的人士表示欣赏。本期亮相的是一只老老实实的焗薯。 消费主义认为消费活动可刺激经济,推动「发展」。尤幸大学 仍得守块垒,无需事事以消费为尚。中大出版社就不以销量 为衡量成绩的唯一标准,请听组稿编辑 叶敏磊 道来。 人生也可以是一场连续的建造。 Life is a never-ending process of consumption. And the most detectable acts of consumption are those that can be measured in monetary terms. In that sense, the 40-year- old Consumer Council is closely related to the lives of the seven million Hong Kong people. The Council is where some CUHK members serve the community indefatigably. We have talked with three of them about their efforts and rewards. Eating is what human beings do all the times. Food can be said to be the biggest consumer goods. What we eat, how we eat, how we process food, and how we see it are all research topics for anthropologists. Prof. Sidney Cheung talks about ‘eating’ in this issue’s ‘In Plain View’. In the ‘CUHK f+b’ column you won’t find pricey nouvelle or haute cuisine, but some hearty food that warms our stomach and heart. The column serves as archival records of fragments of our campus life, and thank you notes to those who satisfy our appetite with a caring mind. In this issue, the spotlight falls onto an unpretentious baked potato. Consumerism is seen to be an economic stimulus that facilitates ‘development’. It’s fortunate that in this University we don’t allow ourselves to succumb to consumerism. The Chinese University Press doesn’t view sales figures as the only yardstick of success. Let its acquisition editor Ye Minlei brief us on this. Life can also be a never-ending process of contribution. ——————— ■ ■ ■ ——————— 目录 Contents 中大人消委会喜相逢 CUHK Members Form Partnership in 2 Consumer Council 洞明集 In Plain View 4 博文贯珍 The Galleria 5 舌尖上的中大 CUHK f+b 5 校园消息 Campus News 6 宣布事项 Announcements 8 人事动态 Ins and Outs 9 叶敏磊如是说 Thus Spake Ye Minlei 10

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